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Franchise

Let’s Get Together for Breakfast

Franchise opportunities available!

Join the brand that serves the freshest food in awesome portions at a great price! We call it honest food, and it's one of the many reasons customers keep coming back. Come see why we're the next big thing in the breakfast & lunch restaurant category.

Why Sunny Morning?

  • Unique Canadian brand with origins in Toronto

  • Traditional but contemporary: a “modern-day diner”

  • Great hours! 7 a.m. to 3 p.m.

  • Honest food: real food in awesome portions at the right price

  • Restaurant design, simple menu and order management system allow for a much faster-than-average speed of service

  • Healthy cooking: no deep fryers + everything fresh

  • We use local ingredients and support local businesses whenever possible

  • Innovation: we continuously update our menu with new and exciting offerings within our product lines

  • Fully integrated brand, from print materials to uniforms to digital/social media to restaurant decor 

Our History

In 2012 Sergio & Freddy opened their first little restaurant in the Yonge & St. Clair area of Toronto with the idea of serving the best, freshest, made to order breakfast & lunch fare, with no processed or pre-cooked ingredients. It was an instant hit.

In 2014 they opened their second location on The Queensway in Etobicoke under their new design format. It proved to be a success and already Sunny Morning® is planning further expansion.

Freddy’s background is kitchen operations and menu development. Over the last 12 years he has worked as kitchen manager in different high volume foodservice brands.

Sergio has worked in the foodservice industry for 14 years in the areas of marketing, franchising and front-of-the-house operations within several restaurant brands in Canada. 

Our Program

In addition to the use of the Sunny Morning® brand and system, we provide your franchise with the following support:

Pre-opening
We work with you in the site selection process and provide preliminary design drawings, furniture, fixture and equipment lists and approved contractors, services and equipment suppliers.

Training
We provide a comprehensive training program for owners and key staff held both in our training centre (three to four weeks) and on-site (two weeks).

Operations and management manuals
We provide all necessary proprietary manuals to support your franchise investment: operations procedures, kitchen, staff and server manuals, plus recipe and plate presentation.

Marketing
We offer support in the areas of local store marketing, graphic design, merchandising, pricing, social media and advertising.

Innovation
We are constantly working on making improvements to our menu and testing new processes and equipment to make our restaurants more efficient, effective and successful.

Point of sale 
Cash flow, reporting and gift card programs.

Purchasing
We source the right products and ingredients for the best food experience at the best cost.

Unified operation across system .

Interested in a Sunny Morning Franchise?


We want to team up with the right entrepeneurs to build our growth! Passion is the cornerstone of our success, and any prospective Sunny Morning® franchisee must share it.

 Our ideal franchisee candidate will have...

  • Business experience and team leadership skills
  • Commitment to being hands-on manager of the business (single-unit franchisees)
  • Fervour for delivering a superb guest experience
  • Willingness to get involved with and obtain insights into the local community
  • Passion for the Sunny Morning® brand and system
  • Outgoing personality and communications skills 

 

Frequently asked questions

 

Do I need previous restaurant experience?
Prior restaurant experience is helpful, but not necessary. In fact, a lot of very accomplished restaurant franchisees across varied categories come from other industries. Nonetheless, we do require prior significant business experience.

 

As a franchisee, do I have to manage the restaurant myself?
Yes, our typical single-unit franchisee will manage the restaurant him/herself. It is our experience that the franchisee’s direct involvement is necessary to achieve the best results. Under special circumstances we will consider a designated operator to run the business. The designated operator must undergo full training and must be part of the franchise application process.

 

Who pays for this training?
Training and all course material is provided to you as part of your franchise purchase. 

 

Will Sunny Morning® assist with financing?
Of course! We have a standing relationship with a business banking representative at a major financial institution where Sunny Morning® is a registered franchise, who may be able to facilitate the Canada Small Business Finance Loan (CSBFL) approval process for up to $350,000. 

 

Am I able to choose my own location?
It is our desire to match each applicant with the most appropriate location. We are constantly seeking real estate that matches our business criteria, and when a site becomes available, franchisees will be offered the location primarily on a “first come first serve basis”, but also depending on their investment level and other factors. However, we encourage our franchisees to also seek their own real estate and submit it to us for approval.

 

What geographical areas are you offering franchises for?
Primarily the Greater Toronto Area and surrounding communities. However, if you're interested in another market, let's talk!

 

How long does it take for an application to be pre-approved?
Usually two weeks.

 

How long does the full process take?
It is our experience that from the time of application to the time the restaurant opens for business, it is a six to twelve month process. However, the time could vary significantly (less or more) depending on the availability of the real estate and other factors.

 

Will I be able to choose my own suppliers and/or products?
All our restaurants must purchase from a list of approved suppliers, products and brands to ensure:

• every Sunny Morning® location offers the same food and guest experience

• only high-quality, safe products are used in our restaurants

• maximize cost savings through volume purchasing

 

What is the average size of a Sunny Morning® restaurant?
Our restaurant model ranges between 1,900 and 2,600 square feet.

 

How much money do I need?
Depending on the size of the restaurant, between $150,000 and $225,000 in unencumbered cash or liquidity.

 

Can I purchase multiple Sunny Morning® locations?
For now, only single unit franchises are being offered. We will consider granting additional restaurants following the franchisee’s first year of successful operation, ensuring that the restaurant has met all operations standards, an accomplished team in place and the franchisee is financially capable.

Next steps

Step 1 Let us know you’re interested! Contact us (see below) or go to our website and complete the contact request form.

Step 2 Compatibility review. We will discuss the requirements to be a franchisee, your background and investment needs, and will share our plans for growing the Sunny Morning® concept.

Step 3 Program review. We will discuss our business model and how we will support your investment.

Step 4 Franchise Disclosure Document (FDD) review. We will provide you with our FDD for your full review.

Step 5 Final approval and franchise agreement execution. 

Fees

Franchise fee 27,500
Royalties (on gross revenues) 5%

Franchise fee shown is available for a limited time. Subject to change without notice.

Information Request Form

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Yonge & St. Clair

1392 Yonge St.,

Toronto, ON M4T 1Y5

Phone. 416-922-0005, Open Daily 7 a.m. to 3 p.m.

Etobicoke (now open after renovations!)

1602 The Queensway,

(across the parking lot from Canadian Tire),

Toronto, ON M8Z 1V1

Phone. 416-201-9797, Open Daily 7 a.m. to 3 p.m.